Dogs In The Park

Local business owners John and Sue of Dogs In The Park engaged me to take on their Digital Marketing needs during a time of transition due to COVID-19. At the time, all physical dog classes had ceased, and the organization needed a boost for their new online courses.

I began by creating a Digital Marketing Strategy for Dogs In The Park. Not being Marketing professionals themselves, John and Sue allowed me to use my experience and judgement to help them decide in which areas to spend their limited advertising budget. With no previous data to go on, I started with an even split between Facebook Ads, Google Display ads, and Google Search ads. From there, I made monthly adjustments and recommendations as I began to better understand their online audience.

As time went by, I got into the habit of providing a monthly report for John and Sue so that they were aware of what I was doing and how I was spending their money. In these reports, I would often give additional suggestions on how to improve other areas of Marketing. One of these suggestions was to update select pages on their website to be more concise and aligned with the copy of the ads I was writing. I also assisted in developing new pages, adjusting COVID-19 messages, and updating the navigation bar.

“Working with Valerie has been a treat!  Valerie helped us to capitalize on the opportunities that came during the pandemic.  Her way of looking at marketing has helped us turn what could have been a difficult and disastrous situation into a wonderful opportunity for us to grow.  Thank you Valerie; your professionalism, enthusiasm and encouragement has really made the difference to us at Dogs in the Park.”

Sue Alexander, Principle, Dogs In The Park

Organization: Dogs In The Park

Years: 2020-2021

Types of work: Digital Marketing, Website (Squarespace)

Lily Seto Coaching and Consulting

Lily Seto engaged my services as her “go-to” Marketing professional. I completed a wide variety of tasks for her including designing coaching pamphlets, editing course descriptions, rewriting & redesigning select pages on her website, and updating her LinkedIn profile.

“Valerie helped me update my website and LinkedIn profile and to design a marketing flyer for me and I was delighted with her client-centred focus. I see that I already have had many potential clients viewing my profile. Thank you for your professionalism, Valerie! I am more than happy to recommend you…your suggestions make a lot of practical sense and I appreciate your creativity in the process.”

Lily Seto, Principle, Lily Seto Coaching and Consulting

Organization: Lily Seto Coaching and Consulting

Year: 2020

Type of Work: Web Copy, WordPress Updates, Design, Social Media

The Letter M Marketing

I supported The Letter M Marketing team by providing digital marketing capacity to their clients in various sectors including HVAC and telecom. Work included digital marketing strategy, social media management and advertisements, written content, website updates, and Google search/display advertisements.

I also trained a TLM team member in the basics of Google and Facebook advertisements. While this was an introductory education, this gave them the ability to maintain and adjust existing campaigns as they explored increasing the team’s overall capacity for digital marketing.

Note: Because I was a subcontractor, I’m unable to share specific details of this work.

Organization: The Letter M Marketing

Years: 2020-2021

Type of work: Digital Marketing

“Valerie Chong has been an invaluable partner for The Letter M over the past year. We have relied on her leadership to develop, implement and monitor digital marketing strategies for clients in various sectors. Valerie has given us smart, informed guidance, writes creative and precise copy, and is terrific at monitoring data and adjusting campaigns along the way. We have also valued her responsiveness and project management skills. I strongly endorse Chong Communications.”Doug MacMillan, President, The Letter M