The difference between search engine optimization and search engine marketing, and why you probably need both.
To ensure you’re ready to hit the ground running post-COVID, you should be social listening.
A reflection on our adopted hometown for the Welcome Cambridge event at the Idea Exchange.
For the 6th issue of the Idea Exchange Quaranzine, I took myself on a solo date to experience the local drive-in for the first time.
Contributed article: About the future of climate emissions reduction in Waterloo Region workplaces.
This month I wrote several contributed articles and read a lot of audiobooks.
Contributed article: A local conservation organization put out a call for help to protect endangered turtle eggs, and the community answered.
Contributed article: About the progress of climate emissions reduction in Waterloo Region workplaces, featuring #evolv1, a local net-positive building.
Contributed article: I share my tips and tricks to reducing organic waste in the kitchen.
I commit to supporting and amplifying Black voices, and share what I am currently reading and listening to.
This month I explored my own city on my bicycle and ordered from some great local restaurants. Check out my recommendations!
It’s been almost two months since Premier Ford declared Ontario to be in a state of emergency. Our lives have been turned upside down, and many people are turning to social media to connect (and commiserate).
Representation matters! This month I enjoyed reading Chop Suey Nation and watching Never Have I Ever. I also read The Age of Persuasion, Terry O’Reilly’s excellent book about the world of advertising.
Social media communities are proving helpful for local businesses whose existences are being threatened by COVID-19.
Volunteers are extraordinarily valuable to organizations, especially non-profits and charities. Attracting great ones comes down to the way you communicate with them.
I had the pleasure of interviewing Jenn Harper, Founder and CEO of Cheekbone Beauty Cosmetics, about her entrepreneurial journey.
Here’s what I’ve been reading, listening to, and learning this month. Enjoy!
Reflections one week after a state of emergency is declared in Ontario.
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